What is Our "Why"?
We created Tribeworks because we care deeply about the people behind the businesses. Owners carry all the responsibility, get paid last, and can’t just walk away – yet they’re often the ones without real support.
Our work is rooted in the belief that when leaders have someone in their corner – someone who brings experience, perspective, and a steady presence – both the business and the owner can thrive.
That’s why we do what we do. And it’s why we’ve walked alongside hundreds of leaders on their journey to build healthier businesses and better lives.
This work is personal to us – and it’s shaped by the leaders behind Tribeworks.
Together, we bring decades of ownership, leadership, sales, advisory, and strategic experience to the clients we serve.
Meet the people at the heart of Tribeworks.
Meet Julianne
Founder. Trusted Advisor. Business Whisperer.
When business owners feel overwhelmed, stuck, or just plain tired, Julianne is the person
they call. Not because she shows up with all the answers – but because her questions and
thoughts often cut through the noise.
After building and selling three companies of her own, Julianne founded Tribeworks to be the kind of trusted advisor and partner she always appreciated – someone who could ask all the hard questions, make sense of a mess, and walk alongside the business owner.
“I don’t tell clients what to do. I help them see clearly and examine their choices so they can make informed decisions about what’s right for them and their business” - Julianne
Known for:
Favorite saying:
“Never, never, never give up.” – Winston Churchill
Favorite interests:
Stained glass, old movies, anything & everything “tech”
Meet Dayna
Sales Leader. Speaker. Strategic Force.
Dayna brings over a decade of experience in sales leadership, team development, and strategic growth. She’s known for building high-performing sales teams, developing rising leaders, and cutting through complex challenges with insight and grace.
As a Certified Revenue Officer (CRO), she helps Tribeworks clients strengthen their sales systems, lead with clarity, and drive growth without burnout.
Fluent in English, Spanish, and German, Dayna is also a gifted trainer and fearless public speaker — equally comfortable in front of a boardroom or a room full of business owners.
Known for:
Getting to the root of the issue — and making it easier to talk about.
Favorite saying:
“Whatever you are. Be a good one.” – William Thackery
Favorite interests:
Pottery, travel, redwoods
Our Extended Tribe
Tribeworks is more than its founders. Behind every engagement is a trusted tribe of subject matter experts — experienced in finance, HR, operations, business development, marketing, compliance, leadership development, and more.
When your business needs focused expertise, we bring in the right people at the right time — giving you the depth of a full advisory team with the personal, steady support Tribeworks is known for.
Human Resources
"Vivi has been the professional support that we need. We wouldn’t make a move without her. "
Risk & Safety
"Rob has been instrumental in helping us create a Gold Standard Safety program."
Business Development & Marketing
"Dayna has helped our sales efforts increase 25% year over year."
Finances
"They showed us where we could add $450k to our top line with just a few staff changes and no additional overhead."
Marketing
"Lorenzo is not only a tech wizard, but full of great ideas. He made our website redesign fun and gave us beautiful results."
Operations
"With Tribeworks’ support and innovative ideas, we can now operate three locations. "